The Reed Effect - New Video "MAD DOG"
'"Mad Dog" was based on a riff I originally had from the previous lineup of this band, but laid dormant for a time and eventually came back to life with Chris and Bryan. We reshaped it of course and created a new vocal melody with lyrics inspired by a story about a friend's situation.
I can't even remember the details, however, it was basically about a 'Holier than Thou' group of people with whom my friend had a debate with one of its members which got out of hand. Subsequently, she got the rest of her crew to gang up on my friend on social media.
Whatever cause she was behind got lost in the chaos of her and her friends bullying my friend. The whole thing got misconstrued and damaged my friend's reputation for no good reason. It was So unfair and is an example of how mindless mob mentality can wreak havoc.
So, my heart went out to him, and I wrote a song about it."' - Kirk Reed
Produced and mixed by Ted Sevdalis
Mastered by Mike Kalajian at Rogue Planet mastering
Video edited by Bryan Fontez