Neverless.am reshape a sonic and personal identity with new single ‘Will I Ever?’
Boston shoegaze and heavy alternative trio formerly known as Lurid Purple Flowers unleash a relentless wall of blissful chaos on Friday, November 22
OUT NOW: Listen to ‘Will I Ever?’ via Spotify
October single ‘Can’t Let Go’ is now streaming on all major platforms
Listen to ‘Can’t Get Go’ on Spotify
BOSTON, MA [November 22, 2024] – In this life and the next, the only constant is change. And in order for us to evolve in a way that aligns with a true sense of who we are, and to remain on a path that delivers us to where we want to be, we need to confront what holds us back and move forward accordingly.
For Boston’s Neverless.am, the prolific Boston shoegaze and dream-punk trio formerly known as Lurid Purple Flowers, the idea of personal evolution through overarching change is at the core of “Will I Ever?,” a dynamic new single that balances both soft and dark and light and heavy, set for release on Friday, November 22.
“Will I Ever?” follows last month’s crushing “Can’t Let Go,” Neverless.am’s first under the new moniker and identity, and both tracks will be featured on the band’s forthcoming debut album, out in February. Though the identity has changed, the relentless sonic fury and blurring of genre lines of the locked-in Lurid Purple Flowers lineup – vocalist and guitarist CA Newcomb; bassist Ben Caito; and drummer Nick White – remains fully intact.
But as the band found itself at a crossroads, developing a cult-like following across both the DIY and venue scene around New England while also outgrowing past limitations and confinements, a new era was necessary to power forward.
“Honestly we were tired of people mispronouncing our name during live shows,” Newcomb says with a laugh. “Ben and I brainstormed a bunch of new names one day and somehow both came up with Neverless without discussing it. It stuck and made sense to us. It’s about the feelings the words bring to mind. We added the AM to the end to reference AM radio, because we go through such a wide variety of styles in our music. Also with the new album on the way, we wanted a fresh start. Our sound is evolving, and we’re so excited to share it.”
But as Neverless.am evolves, so do its members, as artists and people. And “Will I Ever?” behind to slowly peel back the curtain on the band’s creative mindset, redlining our notion of sound while inviting the listener in to how their swirling torrent of blissful noise is crafted.
Intricately weaving both sides of a human emotive spectrum where an ethereal post-’gaze state flutters along like a trance before a devastating crush of sound envelopes and ensnares, “Will I Ever?” has as much personal meaning to the band as the name change.
It details a horrific personal experience Newcomb endured two years ago, as she relays the story and emotion of being hit as a pedestrian by a drunk driver, sending her to the hospital and placing her on a long path to recovery.
As another nod to confronting her demons, the single artwork for “Will I Ever?,” designed by Jack Rogers depicts a car in the darkness, headlights illuminated as it bears down on the viewer. The art gives us a vantage point shared by Newcomb before the music draws us into the Neverless.am world.
“Unfortunately, I was run over by a drunk driver and struggled with PTSD,” Newcomb reveals. “I was pissed, emotional, tired, and scared at the same time. Ben shared a demo he had been working on and the chords just hit different. We wrote it together in one night.”
“Will I Ever?” was engineered by Tré Espinoza, and mixed and mastered by Alex Allinson at The Bridge Sound & Stage in Cambridge, Massachusetts. It feels like a new era for the project, and marks a significant sonic leap forward, where Newcomb, Caito, and White are able to harness the raw power and aggression of their sound and juxtapose it with a heavenly sense of musical weightlessness.
As with this new single, “Can’t Let Go,” which Newcomb says is “about a falling out I had with someone I really cared about,” both showcase Neverless.am’s kinetic and non-traditional use of space and sounds, pushing boundaries of what we think is contained along corridors of alternative, post-punk, stoner rock, and psych.
“We have come such a long way as a band and definitely have a stronger idea of our musical identity,” Newcomb adds. “Both of these songs reflect a timeline that changed my life and the band’s forever. I’d say they express elements of heavy and soft rock. We’re experimenting with more soft, melodic music, but also incorporating the heavy where it is needed. The softer songs got softer and the heavier songs got heavier.”
Some of that fallout was a natural extension of the seeds first planted with Lurid Purple Flowers, and other aspects were rooted in the band’s shared playlists, drawing inspiration from the likes of Mannequin Pussy, Chelsea Wolfe, Fleshwater, and others.
After the “Will I Ever?” drop, a new single arrives just at the start of the New Year, sometime in January, followed by the full, nine-track album the following month. Newcomb and the band are tight-lipped about the record as of now, simply allowing these new songs to unfold like chapters, each forming a sonic blueprint that acts as Neverless.am’s clear – and very loud and noisy – path forward.
There’s a beautiful chaos in the music, but a remarkable calm amongst these musicians who create it.
“We have been through so much together,” Newcomb concludes. “The record was almost done last year, but due to the accident, and work, we realized it wasn’t the right time. We waited, and I’m so glad we did. Our music has changed so much, and I am incredibly happy with how we sound now. I think we’ve finally found our sound and what kind of band we want to be.”
Neverless.am is
CA Newcomb - Vocals and guitar
Ben Caito - Bass guitar
Nick White - Drums
‘Will I Ever’ production credits:
Engineered by Tré Espinoza
Mixed and mastered by Alex Allinson at The Bridge Sound & Stage in Cambridge, MA
Cover art by Jack Rogers
Neverless.am short bio:
From Boston, Neverless.am, formerly known as Lurid Purple Flowers, pulls threads from their hard rock, psych, and funk influences to create a distinctive sound that blurs a line between shoegaze and dream-punk. Frontwoman CA Newcomb's writing is gritty and dark, but with hopeful notes that resonate throughout the entire project. Bassist Ben Caito brings a heavy funk influence to the lineup, while drumming prodigy Nick White on the kit rounds out the band's huge and expansive sonic depth. New singles “Can’t Get Go” and “Will I Ever” kickstarted the Neverless.am era in Fall 2024, with a new album arriving in the New Year.
‘Will I Ever’ single artwork:
Media praise for Neverless.am in the Lurid Purple Flowers era:
“The latest from Lurid Purple Flowers is a raucous, rock ’n roll headbanger that sounds increasingly better the louder it’s played. The initial seconds of ‘Addict’ features a palm-muted, electric guitar that transitions to a short verse, before exploding into a clamorous instrumental chorus. It’s at this singular moment that the track sets the hook and reels you in for an auditory indulgence—a by-product of good songwriting and professional-level mastering.” _617 Music Reviews
“‘Addict’ is the lead single from Lurid Purple Flowers’ forthcoming EP titled ‘No Sympathy’ & it finds the Boston-based trio of CA Newcomb (vocals/guitar), Ben Caito (bass) & Nick White (drums) waxing upon open-ended dependency over 2 ½ mins of gloomy AltRawk.” _Screaming For Years
“This teeters the edge of hard rock and post punk but has enough indie elements that it remains cool. It has a feel like NY Loose or Yeah Yeah Yeahs which is interesting because in a weird way these are the two bands combined that I feel like Lurid Purple Flowers sound like especially on this track. This is a little less punk and more rock than some of the other tracks I've heard from them but the shredding makes up for it. To hear a little more of their hardcore side check out their EP "Mania" which also infuses funk and psych into the mix.” _Blood Makes Noise
“‘Addict’ is dark. It's filled with swirling guitars and CA Newcomb's vocals are downbeat and surprisingly hypnotic. But, as with any band that truly understands their Nirvana influence, the song is oddly catchy. You would never hear ‘Addict’ and think it sounds anything like a pop song on your first listen, but you're guaranteed to be humming along well before you memorize any lyrics. Lurid Purple Flowers are a band with a huge potential that you're going to want to keep watching.” _If It’s Too Loud
"The song has a dark edged exterior to it, with strong vocal refrains and a retro early 90's twist to it that will have you on a high energy nostalgia trip.” _Music Box Pete
“With iron resolve and passion for rock and blues, Lurid Purple Flowers have risen up against all the odds. Their song Darkness is a rock-blues super jam with first-string solos, riffs and a voice that talks to your hidden voice.” _Sinusoidal Music
“Lurid Purple Flowers …produce a powerful rock sound mixed with blues, funk and some grunge sensibility. This combination has woken up the Boston underground music scene with a huge sound… This is music that demands to be listened to at full volume.” _Indie Band Guru
“Their sound has been described as Zeppelin’s take on Funkadelic with Newcomb’s raspy lead vocals lending a characteristic flair to the originals and covers of acts such as Royal Blood. ‘Lurid’ means vivid and harsh in color and is a perfect description for the band in both sound and personality. After a full year on the scene it’s clear this band is playing for its own survival.” _Channel Radio
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