Dublin’s PRETTY LTD. Reveal Video For New Single ‘Me’ Released 21st May 2024

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Dublin “velourcore” newcomers PRETTY LTD. return today with an official video for their new single ‘Me’ set for release on 21st May 2024.

Recorded and mixed by Les Keye at Arad Studios in Dublin, the new track was mastered by Stephen Cannon, and follows hot on the heels of debut single ‘Easy’ released last month, picking up support from alternative tastemakers at Vanyaland, Maximum Volume, Soundsphere Magazine, Uber Rock and more.

Showcasing their sprawl of genre influences, the intro’s echoes of Nerf Herder’s Buffy The Vampire Slayer theme tune quickly dissolve into a college rock verse groove, before a nu-metal stomper of a chorus and soaring Chris Cornell-reminiscent vocal plunge the single into totally unexpected territory.

Commenting on the track, songwriter and frontman DJ Campbell says: “‘Me’ is about trying to find self love, correcting bad habits, and moving away from the daily self destructive routines—the mid-week binges and the weekend benders…until you fall right back in because you like doing whatever you want just a little bit too much.”

Fresh from supporting NI indie-punks Cherym in Galway recently, the band support County Kilkenny songwriter Robert Grace (Sony Records) this week, with further live dates TBA (see below for full listings).

Trading on their tongue-in-cheek late ‘90s pop aesthetic and a typically razor sharp Irish craic, the trio specialise in radio-ready, arena-sized college pop rock anthems that have more in common with Weezer and The Presidents Of The United States Of America than they do NSYNC and B*Witched.

The band are fronted by big boss man DJ Campbell, who writes the tunes, sings the tunes, and struggles with guitar. If it weren’t for the phrase ‘sure look’ his vocabulary would be halved. Drummer Tom Gaffney wore drumming gloves once and forgot how to chew for a month. “He’s also the only one with actual musical ability out of us, but he doesn’t brag about it and we thank him for it,” adds DJ. Bassist Dylan Scully thinks he’s Peter Parker. Not Spider-Man, just Peter Parker. He started playing bass by accident when his childhood friend replaced his PSP with a bass guitar.

Releasing their debut single ‘High’ in 2023, the trio quickly started gigging around Ireland, completing an Irish tour with Idle Discourse to a rapturous response. Since then they have been getting ready to release music throughout 2024 starting with their Valentine’s Day release ‘Something Nice’, which—along with ‘High’—was featured on Dublin City FM’s Tilt with John Barker.

‘High’ was also briefly featured on Today FM when one of the lads' girlfriends sent in a Spotify link to the station via WhatsApp, before the show realised that the song was about doing drugs.

Lesson learned.

Live Dates:
24th May 2024 - Dolan’s Upstairs - Limerick (w/ Robert Grace)

Dublin’s PRETTY LTD. Release Video For New Single ‘Me’

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