The Now Share Single + Video 'Too Hot to Handle'
‘TOO HOT TO HANDLE’
THE NEW SINGLE & VIDEO
OUT NOW
WATCH
Fast rising, vibrant and head turning rockers The Now release their new single and video ‘Too Hot To Handle’ being the title track of their highly dynamic and acclaimed debut album available now on CD/vinyl and all digital platforms via Trew Music HERE.
“We’ve been really inspired by some of the brave stories told by people who have suffered from mental health. We all read some remarkable stories during men’s mental health week and still continue to read about the stresses that people can come under.” Opening up the charismatic and engaging frontman Shane Callaghan says of the theme brutally depicted in the accompanying visceral and striking video, “Luckily as a band we’ve not suffered directly from mental health. The line “I’ve got a problem in my head, I’ll just watch it burn instead”...this is really what a lot of men do and instead of talking about it we tend to hold it all in until it gets too much. We hope the song can give anyone some comfort if they’re ever feeling like there’s no escape but remember there’s always someone there to pick up the pieces.”
Hailing from South Wales UK, the energetic 4 piece are made up of Shane (lead vocals/guitar), Callum Bromage (guitar/vocals), Jay Evans on (bass/vocals), Will Scott (drums), as a live band they ensure that not only will you see one of the best shows around, there’s a place for you to escape the mundane fallacies of day to day life and to be part of something bigger than you can imagine. Their hooky, instantly relatable music has been featured as a Planet Rock Track of The Week, on ITV, BBC Radio 2 Johnnie Walker Show and Sky Sports to name a few. The stunning debut was recorded at the highly renowned Real World Studios and produced by Grammy Award winning Oli Jacobs, (Peter Gabriel, The 1975).
The album is by no means a one-trick-pony. Bearing swaggering balls to the wall rock, sing-along anthems and a sweeping ballad which all demonstrate a clear crossover appeal from rock to indie to pop exemplifying the sonic breadth of the band. “It’s a safe bet to say that we have something for everyone and we’ve all been through difficult times in our lives - from emotional break ups, to the ever changing transitions we face and obviously the challenges of losing people close to us. We want to take our fans and new listeners on a journey and to pull out their own meaning for themselves from each of our songs.” Since the release Metaltalk enthused “Great songs, intelligent writing, intuitive production.”, Emerging Rock Bands identified “They genuinely do sound different to everyone else”, Metalplanet Music stated “One of THE best releases of 2024” and Overtone exclaimed “An incredible album, 9.5/10.”
Having recently opened for Feeder to sold out crowds the band have shared the stage with heroes in Placebo, Noel Gallagher, Frank Carter and The Rattlesnakes, in addition to a rapturous reception at The Isle of Wight Festival and a fantastic ovation at Planet Rockstock. They are on a mission to leave no head left unturned with a local festival appearance at Station 18 Swansea followed by more shows and ventures to Europe to be announced.
“We believe ‘Too Hot To Handle’ really showcases our diverse range of writing and sound, we’re not to be pigeonholed into one way stylistically! Ultimately you can be who you want to be, make the music you believe in and you shouldn’t care what anyone says about what you choose to do in life as it’s simply too short.” Join The Now and live in the moment.
