SUPER MARKET sign to Heist Or Hit | 'Instant Coffee' single
Super Market - 'Instant Coffee'
https://www.youtube.com/watch?v=7koHA9MbA5E
February 12th - Manchester business-chic duo Super Market sign to cult label Heist or Hit and release new single ‘Instant Coffee’.
As they sell it: “Home roasted, lovingly brewed, notes of brown sugar and macadamia nut. Instant Coffee is served steaming hot and is best enjoyed within 3 minutes and 12 seconds of receiving your order.”
Josh Super and Jack Market met via a chance encounter at one of the biggest business conferences in the North-West: “if we didn’t capitalise it would simply be bad business”. Subsequently, a new pop-consultancy was registered with the relevant tax authorities - and the start-up began looking for aural investors.
The duo’s produce falls somewhere between The Dare, A Tribe Called Quest and Confidence Man - also taking cues from the deadpan, nonchalant delivery of Welly and The Rhythm Method.
‘Instant Coffee’ in particular bounces along in a haze, the chorus a caffeinated earworm, the verses delivered with off-hand insouciance.
Lyrically, “this one is about coffee” the duo confess. To coin a phrase - some things just do what they say on the tin.
The office-core aesthetic stems from business school first principles - get noticed. Already catching attention around Manchester, they’ve been stopped in the streets on numerous occasions, recognised for their iconic ties and Brit-pop haircuts. Now that’s what I call guerrilla marketing.
‘Instant Coffee’ by Super Market is out now (Feb 12) via Heist or Hit.
Super Market Online
Website / Instagram / TikTok / YouTube / Facebook / Bandcamp / Spotify / SoundCloud
Live Dates
7th March - Manchester - Hot Take @ YES Basement
28th March - Manchester - Step Ladder Events @ Stage & Radio
25th April - Leeds - @ Vinyl Whistle
