SINGLE REVIEW: Single Audio Channel - Influencer

Single Audio Channel's latest track, 'Influencer,' offers a sharp critique of the modern obsession with social media validation. The song delves into the lives of influencers, exploring how people have become dependent on likes, follows, and subscriptions for a sense of self-worth. It highlights the public's expectations and the precarious nature of online fame, where a single misstep can lead to a fall from grace. The lyrics suggest that many individuals blindly idolise internet personalities, eagerly awaiting updates from their lives rather than focusing on their own.

Musically, 'Influencer' is a bright, uptempo indie rock number with an infectious energy that draws listeners in. It channels a retro C86 vibe, characterised by its upbeat tempo and catchy melodies. The laid-back, melodic vocals add to the song's nostalgic feel, giving it a familiar yet fresh sound. Overall, 'Influencer' is a lively track that blends thoughtful social commentary with a vibrant, nostalgic sound.