dadá Joãozinho Pai E Mae // Innovative Leisure

dadá Joãozinho

The Sao Paulo based artist

Shares new single & video 'Pai E Mae' https://youtu.be/eOUeyb47qe0

Lifted from debut album 'tds dem Global' released 1st September on Innovative Leisure

Today, São Paulo based artist João Rocha has shared “Pai e Mãe,” the third and final preview of his upcoming debut album as dadá Joãozinho. Where lead single “Cuidado!” flexed his hip-hop chops with invigorating bombast, “Pai e Mãe” is sweetly melodic, infusing classic Brazilian samba with experimental flourishes. It’s another excellent preview of tds bem Global, out Sept 1st via Innovative Leisure, an album that unfolds like a genre-agnostic mixtape, front-loaded with irresistible and effortless rhythms, careening across musical universes like a psychedelic fever-dream. 

On the video Rocha explains “For this samba, that carries so much of our music’s tradition, and still sounds fresh, I wanted to strip things down and communicate through the rawness of the body language. Had my parents join the studio session, that was an emotional moment. I wrote this song about an episode we lived together, so it was a closing cycle to have them. This minimalist work in video expands the meanings of the album for me, that sometimes sounds so massive. Put things in a new perspective.”

Watch the videos for “Pai e Mãe,” “Cuidado!” & the dubby previous single “Ô Lulu,” below. 

The album title translates to “all too Global,” and chronicles Rocha’s move to the biggest city in South America during a time of intense isolation and toxic politics. Where his previous projects were steeped in Música Popular Brasileira, his new sound  “needed to feel more intense,” shoplifting from dub, hip hop, punk, and samba, and inventing a few future styles in the process. While a solo effort, the record features contributions from collaborators new and old, spotlighting the singular artist community Rocha is embedded in.