Brooklyn artist ALY G presents electro-rap single 'Build It Up', anti-gentrification video and a call to resilience

FOR FANS OF: Boyfriend, Qveen Herby, M.I.A., Beastie Boys, K. Flay, Salt-N-Pepa, Awkwafina, Lil Dicky, The Lonely Island, Flight of the Conchords
FCC warning on original version. Radio Edit is FCC clean

FOR SHARING
'Build It Up' video  https://youtu.be/Gac9Pd2Jmek
Bandcamp  https://alyg.bandcamp.com/track/build-it-up
Spotify  https://open.spotify.com/track/7zuA0Dvqlds4oSZwco8hq9
Apple Music  https://music.apple.com/us/album/build-it-up-single/1700178208

"Aly G dishes out upbeat rap with a social conscience, this time focusing on the gentrification of and development in Brooklyn, but with a twist... shines from start to finish, grooving throughout and leaving us with an uplifting feeling. This is what music was made to do" ~ Amplify Music Mag


Brooklyn rapper Aly G presents her debut single and video 'Build It Up', her catchy yet conscious electro-rap clapping back at the urban renewal trend in Brooklyn. This release showcases and personifies Aly G's socially conscious NYC vibe, as well as her whip-smart vocab, sly comedic observances, and rapid-fire delivery.

Concerned about the increasing gentrification happening around Brooklyn, the video was filmed at various locations near her long-time Bushwick/Williamsburg apartment - tagging local spots in her lyrics and video. 

"I'm constantly inspired by the people, the places, and the vibrant energy of Brooklyn. 'Build It Up' represents what Brooklyn is within me: the fire to keep creating, building, growing, and connecting. The external parts of the neighborhoods might change, but the artistic communities and the people of Brooklyn will keep creating and bringing fresh ideas to the world no matter what. I feel lucky to be a part of the energy, resilience, and community," says Aly G.

Aly G is the neon hip hop doppelganger of musician, producer, choreographer and singer-songwriter Alyson Greenfield, spitting rapid-fire rhymes with equal parts fun, feminism and fierceness, slaying the mic with quirky, clever raps about gentrification, misogyny, superpowers and ovaries.

An Ohio native, Alyson started freestyling while at college in Wisconsin, the rhymes spontaneously popping into her head. With her MFA in creative writing, she moved to NYC and built up a following as a singer-songwriter until one night at a hip hop club, a spark ignited that birthed the artist, who evolved into Aly G. Incorporating beatboxing into her performances, along with covers of her fave 90s rap classics, she gained attention from The New Yorker and HuffPost for her innovative genre-blending and high energy performances. She has also recorded her own renditions of LL Cool J's 'Mama Said Knock You Out' and Coolio’s 'Gangsta’s Paradise'.

Inspired by Lauryn Hill, Saul Williams, Santigold, and Salt-N-Pepa, she began writing material that personified the fun-loving, colorful swagger of Aly G, including the hilarious true story about a friend’s unfortunate celeb experience 'Michael Cera C*ckblocked Me at SXSW'. Twice featured at The American Beatboxing Championships (earning props from Rahzel from The Roots), she has performed alongside artist /actress Awkwafina and visionary emcee Jean Grae.

Earning praise from NYC's The Deli, she was one of the first five artists chosen to record at Converse’s Rubber Tracks studio in Brooklyn, Alyson Greenfield is also one half of POLYVOX, a duo with Joe McGinty (Psychedelic Furs), creator and curator of NYC’s famed Loser’s Lounge.

Alyson’s music and original compositions have been featured on Fox, Lifetime, AOL, WNYC, and in TV/films including 'Conception', 'Super Sleuths', 'Creatures of Comfort', 'Dance Moms' and 'The American Templars'. She also founded NYC’s Tinderbox Music Festival, showcasing over 100 emerging female musicians from around the world in its four-year run, garnering press from The New York Times, Time Out New York, Billboard, Glamour and more.

'Build It Up' is out now, available from fine digital platforms, including Apple Music, Spotify and Bandcamp. Aly G is currently working on new collabs with producers Jon Blok and Grammy-nominated producer Baby Paul (Nas, J Dilla, Monie Love, Kanye West).

CREDITS
Lyrics written by Aly G
Music written by Aly G and Jon Blok
Performed by Aly G and Jon Blok
Production, mixing & mastering by Jon Blok
Recorded in Bushwick / Williamsburg, Brooklyn
Video directed by Alyson Greenfield
Video produced by Alyson Greenfield & Tiina Teal
Cinematography by Brian Fitzgibbons
Video edited by Brian Fitzgibbons & Adam Holz
Stylist: Pance Pony
MUA & Hair: Francisco Valera
PA: Jacqueline Tatiana Velasco & Pance Pony
Artist photos by Brian Fitzgibbons


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