APOLOGY KINK (synth-pop) shootin' at the walls of heartache on "Let Me Be Your Heartthrob" video
Apology Kink have you in their sights and their target is your heart on new synth-pop anthem "Let Me Be Your Heartthrob".
Thumping synth tones and an irresistible chorus give way to a shade of goth sensibility, beguiling listeners to fall under their intoxicating spell with seductive approval.
APOLOGY KINK (Los Angeles CA)
"Let Me Be Your Heartthrob" b/w
"Cult of Your Touch"
(GIVE/TAKE)
RIYL: electronic, deathpop, synthpop, darkwave
FFO: The Knife, Erasure, iamamiwhoami, Pet Shop Boys
***FCC CLEAN***
On lead single "Let Me Be Your Heartthrob," Los Angeles-based Apology Kink exudes sultry, cheeky charm. Thumping synth pop and an irresistible chorus give way to a shade of goth beguiling listeners to fall under the intoxicating spell of Apology Kink, from deathpop luminary Augustus Watkins (Bijou Noir, Tulip Tiger, DEATHDANCE).
The b-side, "Cult of Your Touch" goes just as hard, dialing up the haze with EBM bass synth, cracking snares and gorgeous, sparkling leads. Between Watkins' aching vocals and the song's haunting solo piano outro, classic synthpop vibes abound. Goth allure flirts with anthemic dance floor-ready production, as pop charm looks on with seductive approval.
Apology Kink exudes sultry, cheeky charm. The LA-based project turns out captivating dark synthpop where goth allure flirts with anthemic dance floor-ready production, as pop charm looks on in seductive approval.
Dripping with vintage synth production and adorned with modern hooks, Apology Kink is the brainchild of musician Augustus Watkins, building on his pedigree as a singer-songwriter (Bijou Noir), producer (Tulip Tiger), and darkscene emissary (DEATHDANCE) while folding in shadowy theatricality and iconoclastic queerness.
In February 2024, Apology Kink debuted with a rendition of “West End Girls,” which Sounds and Shadows called a “glitchy synth sass take on the iconic Pet Shop Boys hit.” For his two first original songs, “Cult of Your Touch” and “Let Me Be Your Heartthrob,” Watkins has teamed up with frequent collaborator Garrett Neal (Usonia, Holidae, Netflix, HBO).
