'68
Announce New Album, "Yes, and...,"
Coming Sept 29th Via Pure Noise Records

First Single & Video, "Removed Their Hooks," Available Now!

Revered Atlanta rock 'n' roll duo '68 will make their awaited return next month for the release of their 4th full-length album, "Yes, and..." Due out September 29th from Pure Noise Records, '68's latest offering is their hardest rocking record to date. A sonic explosion of heavy riffs and frantic rhythm abound on the band's massively anticipated follow up to 2021's critically acclaimed "Give One Take One."

Commenting on the upcoming album, vocalist/guitarist Josh Scogin says:

"This is by far the heaviest album ’68 has ever done.  It wasn’t on purpose, it just sort of evolved into what it is.  As soon as we could see the full gravitas of the album, we just leaned into it. Many of the bluesy tracks didn’t find a home and some of the parts that were on the fence, we doused with gasoline.  For us, the pendulum has never been extended so far, in one direction. This is exciting because it was obvious how this album needed to turn out and it pretty much solidifies how the next album will end up as well."

Today, '68 has revealed details of the record and the record's first single, "Removed Their Hooks," which is accompanied by the music video seen here: https://youtu.be/_AxpBIw-Azk

Scogin explains how the savory new song came together:

"One day while I was in the kitchen making a sandwich, I could hear the news in the distance.  They were telling the same ol’ tales of negativity and fear that keep their ratings up and viewers engaged. In response to one of their comments I just said out loud, “Well, tell me something that I don’t know.” This immediately set things in motion. The dominos were already stacked up nice and neat, I just needed to push the first one over.  By the time I was done cutting the avocado I was humming a version of the riff.  As soon as I was done sprinkling some Tajin seasoning on the avocado, I had the basic outline of the song. Once I was mixing the Sriracha in with the Ranch I had the basic lyrics for the first couple of verses.  As I was adding the Gouda cheese, sliced tomato, and cilantro, I could imagine the bridge. The heavy part came to me while I was flipping the sandwich on the grill. Finally, once it was plated, I had the whole song sorted. Well, all except the last minute of the song. That’s a different story altogether. That journey, I could write a whole book about…and maybe I will. "

Stream "Removed Their Hooks": https://purenoiserecs.lnk.to/68stores
Pre-Order "Yes, and..." now from Pure Noise Records:
https://purenoiserecs.lnk.to/68stores

"Removed Their Hooks" Music Video:
https://youtu.be/_AxpBIw-Azk

'68 Announce New Album 'Yes, and...' out Sept 29th

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